Brand Impact Studio | Branding, Websites & Marketing Strategy

Strategy + Execution

Your brand should sell before you speak.

A strong brand does more than look polished. It helps people understand what you offer, trust the business behind it, and feel confident taking the next step. Brand Impact Studio connects the strategy, message, design, and marketing pieces so your business presents itself as one credible whole.

What We Build

One studio for your whole brand presence.

From the thinking behind your offer to the way your business appears online and in the real world, we build the connected pieces that help customers recognize, understand, and trust you.

01

Strategy

Where every engagement starts. Positioning, business and marketing plans, and promotion development that give the creative work a reason and a direction.

02

Identity

Logos, brand kits, business cards, letterheads, and email signatures — drawn to work together and to survive every place they have to appear.

03

Digital Presence

Websites, online stores, landing pages, funnels, and social media branding that help customers understand and trust you.

04

Market Visibility

Flyers, ads, signs, event and campaign design, plus ongoing support so your business keeps showing up.

Who We Help

For businesses that have outgrown the way they first showed up.

Good businesses often begin with whatever is available: a quick logo, a basic website, a few social pages, and marketing created one piece at a time. Eventually, the quality of the business grows beyond the quality and consistency of its public presence. That is where Brand Impact Studio comes in.

Starting Strong

You are launching and need a credible foundation instead of disconnected pieces you will have to replace later.

Ready to Be Taken Seriously

The business is established, but the logo, website, messaging, or materials no longer reflect the quality of the work.

Too Many Disconnected Pieces

Different freelancers, templates, apps, and campaigns have created an inconsistent public presence.

Ready for Consistent Visibility

You need ongoing marketing and design support so the business can keep showing up without rebuilding everything each month.

We work with small businesses, startups, consultants, coaches, service providers, nonprofits, wellness brands, local businesses, and event organizers.

How We Work Together

Five ways to work with the studio.

Start with a free Brand Impact Audit of where your brand actually stands. From there, pick the fixed-price package that fits, or talk to us about something custom.

05 Start here · Free

Brand Impact Audit

Send us your website and social links. Within 3 business days you get a written review of how your brand comes across to a first-time visitor, the gaps that are costing you trust or bookings, and what to fix first.

An honest read of how your brand comes across
The 3 gaps costing you trust or bookings
One clear recommendation for what to fix first
The founding price held for you for 7 days

FreeNo obligation

Request Your Audit

01 Profile & identity

First-Impression Refresh & Brand Foundation

For coaches, practitioners and wellness businesses who look less established than they are, whether the fix is the profile people see first or the whole identity.

Refresh: bios, profile and cover images, Highlight covers, 3 Canva templates
Foundation: positioning and messaging, logo, palette, fonts, style sheet
Applied to 2 social profiles, 6 Canva templates and an email signature
Fixed prices, founding rates for our first clients

From $147Founding price · regular from $247

See Packages

02 Identity + launch page

Brand + Launch

Your brand and the page that sells your program, practice or retreat, with launch content ready to post. Includes a retreat and event version.

Everything in Brand Foundation
One sales or event page, copy written for you
9 designed posts, 3 Reel scripts, 3 launch emails
5 weeks, dates agreed in writing

$1,497Founding price · regular $2,197

What's Included

03 Monthly partnership

Visibility Partner

A month of content designed and written for you, so your brand shows up consistently without you making it. Limited to 4 clients at a time.

12 designed posts with captions, 4 Reel scripts
1 email written and a monthly content calendar
Scheduled into your own planner, plus a monthly strategy call
3-month minimum, then 30 days' notice

$697Per month · founding price · regular $997

What's Included

04 Strategic direction

Marketing Strategy & Department Development

For growing companies that already have sales activity, freelancers, or scattered marketing efforts but no unified direction behind any of it.

Responsibilities and brand standards defined
Campaign planning and priorities
Systems connecting marketing to sales
Direction your team can actually run

Custom scopeQuoted per engagement

What's Involved

See Package Pricing

Why Brand Impact Studio

One place for brand, website, marketing & design.

No more treating the logo, website, social media, signs, campaigns, and sales materials as unrelated projects. Brand Impact Studio looks at the business behind the design and connects every public touchpoint around one clear direction. Design without strategy is decoration, and random marketing wastes time and money.

Explore Services Book a Brand Impact Call

Strategy before design

We begin with what the business needs to communicate and accomplish. Then the creative work has a reason and a direction.

One connected presence

Brand, website, social media, marketing materials, events, and signage work together instead of looking like separate businesses.

Support that grows with you

Start with a defined package, add the services you genuinely need, and move into ongoing support when consistency becomes the priority.

Meet the Founder

Strategy first. Design with a reason.

Brand Impact Studio is led by Gillian Parkinson, a bilingual international marketing professional, consultant, and business builder with more than 35 years of experience across branding, launches, sales support, events, and growth strategy.

Her experience spans South, Central and North America, the Caribbean, and Europe — from global corporations like PepsiCo, Yum! Brands, and Liqui Moly GmbH to local medium and small businesses and foundations. Gillian understands both sides of the work: the strategic decisions that move a business forward and the practical execution required to make the brand show up consistently.

She created Brand Impact Studio to give small businesses and organizations access to senior-level marketing thinking without the cost or complexity of a large agency.

35+ Years of Experience International Perspective Strategy + Execution English + Spanish

About Gillian & the Studio

Selected Work

Work that is already out there doing the job.

Packaging on a shelf, a mark on a van door, a banner at a rally, a mug in someone's hand. A few of the pieces we have produced for owner-led businesses, nonprofits and campaigns — each one links to the page where the rest of that brand lives.

Candy For A Cause — milk chocolate melts packaging

PA Insurance Brokers — vertical lockup

Building Bridges with Hope — travel mug

VIP Renovation — van livery

Pura Vida Java — illustrated coffee artwork

Cámara de Comercio del Pueblo — natural cotton tote

Human Spirit Institute — Eventbrite banner

La Voz Latina Central — masthead, red

Hispanic Republican Coalition — black mugs

Bashir for Mayor — campaign banner

The Small Business Union — Together as One crest

Identity systems

The whole system, not just the logo

Marks, icons, colourways, stationery, templates and merchandise for ten organisations — laid out as the client received them.

Identity systems →

Request a Brand Impact Audit

How It Works

A simple, calm process.

You will know what is happening at every stage, and you will never be asked to approve something you have not properly seen.

Request a Brand Impact Audit

Choose

Start with a review, or pick the path you already know you need.

Submit

Share your goals, assets, and details through a short intake form.

Design

We build the work to an agency standard, on one agreed direction.

Review

You see it properly, and we refine within the agreed rounds.

Revise

Clean revision rounds keep everything on scope and on schedule.

Launch

Final files in every format, organised and ready to put to work.

Free Brand Impact Audit

Not sure where to start?

Send us your website or social links. We will review how your brand actually lands, show you the fastest path to looking established, and quote the work specifically — complimentary, and with no pitch attached.

Request a Brand Impact Audit Book a Call

Brands built to be seen, trusted, and remembered.