For Shops, Cafés & Makers

Your shop should look as good as what you sell.

Customers decide in seconds whether a product is worth the price — from the label, the bag, the sign over the door and the Instagram grid. We design those pieces as one set, so a two-person chocolate company or a neighbourhood café looks as established as the chain next door.

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What a Shop Actually Needs

Eight pieces that do the selling for you.

Most shop owners buy these one at a time from different people, and none of it matches. We design them together — every example below is real client work.

A mark that fits a coffee cup

Drawn so it reads on a 2-inch sticker, a shop window and a phone screen.

Packaging system · Confectionery

Candy For A Cause

Chocolate melts sold to fund Kamp for Kids. The brief: a label that works across three flavours and future sizes, prints cheaply on a resealable bag, and tells the cause story in one line — “Your purchase helps Kamp for Kids melt away barriers for children with autism.” The scalloped pink mark, the owl from the Kamp for Kids logo and a flavour band that changes colour do the rest.

Label close-up — Chocolate Melts, Dark Wafers 2 lb

Café identity · Merchandise

Pura Vida Java

A coffee brand with a Costa Rican heart. The bean-and-leaf mark was drawn to survive being two inches wide, because that is the size it lives at most of the time — on cup sleeves, laptop stickers, pins and fridge magnets that customers carry out of the door. A set of illustrated coffee artworks feeds the social grid between product posts.

Illustrated coffee artwork — mosaic edition

Illustrated coffee artwork — sketch edition

Trinket Trove — The body holds the work. These are the tools that hold the body.

Online store · Our own brand

Trinket Trove & The Trove Magazine

Our own wellness store is the proof of concept. One gold ornament mark runs across the shop, the category system — hand-lettered headers for Books, Gifts, Beauty, Bags, Spiritual Jewelry, Energy Tools — and a printed-and-digital magazine, The Trove, that brings readers back to the store. When the store is the client, nothing gets skipped.

Del Pueblo tote bag carried on the shoulder

Bags & shoppers · Bilingual

The bag is the advertisement.

A printed tote travels further than any flyer. For The Peoples Chamber of Commerce we produced the seal in English and Spanish editions and put it on natural-cotton and polyester totes; for Building Bridges with Hope, a weekender that doubles as fundraising stock. Shop bags are sized, set up for the printer and colour-checked before the first run.

Building Bridges with Hope weekender tote

Retail & Service Marks

Logos drawn for the shop window.

A shop mark has to work on an awning, a price tag and a 40-pixel app icon. These do.

ShopWise — e-commerce

The Jewelry Tin — jewellery

Pop-In Designs — design retail

Trinket Trove — wellness retail

Bodega City — distribution

JM Fashion — apparel

C&R Cleaning — home services

Talavera Mechanic's — auto

See Complete Identity Systems More Shop Work in the Gallery

The Shop Brand Package

Start with the foundation. Add what your counter needs.

Every shop engagement starts from the same base, then adds the physical pieces specific to your business. Published prices; no hidden extras.

01 The base · every shop

Brand Foundation & Refresh

Positioning and brand direction, a logo suite drawn for small sizes, a complete style guide, business card, letterhead, email signature and social profile artwork. Everything else on this page is built on it.

Logo suite — primary, icon, one-colour
Style guide: colours, type, spacing, do-and-don't
Stationery set, ready to print
Profile and cover artwork for your channels

From $497Scoped to your shop

What's Involved

02 Add-on · products

Packaging & Labels

A label system for your range — flavours, sizes, seasonal editions — set up with your printer's dielines and bleed.

Label or box system
Ingredient / cause / barcode panels
Print-ready files, any printer

QuotedAfter your review

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03 Add-on · the shopfront

Signage & Window

Fascia, window vinyl, A-board, counter cards and vehicle magnets, all from the same system.

Storefront and window signage
A-boards and counter cards
Vehicle magnets and decals

See pricingSignage section

Signage Pricing

04 Add-on · online

Online Store Graphics

Category headers, banners, product templates and an Instagram grid system so the shop looks the same on a phone as it does on the street.

Category and hero banners
Product photo templates
Post and story templates

See pricingWebsites & social

Store Pricing

Full Price List Ongoing Support from $397/month

How It Works

Built around a shop owner's week.

You are on the floor; you do not have time for a six-week agency process. We keep it short, visual, and on your schedule — and we talk to your printer so you do not have to.

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Look

Send your current logo, a photo of the shop and your Instagram. We tell you what is costing you sales.

Scope

We list the pieces you need now and the ones that can wait, with a price against each.

Design

Directions shown on your actual products and shopfront, not on a white slide.

Print

Files set up for your printer's specs; we check proofs before the run.

Keep going

Seasonal labels, new products and promos handled under monthly support.

Your Shop Next

What would your shelf look like?

Send us a photo of the shop and a link to your Instagram. We will show you — with our compliments — exactly where the brand is losing customers and what it would take to fix it.

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